The story
A house built on a ladybird
Every great house starts from a story and, in time, the story becomes a symbol. Ours begins with a nickname. Ninha is short for Joaninha, the Portuguese word for ladybird: a small creature that stands for optimism, femininity, nature and beauty in the smallest details.
The emblem
A refined, simplified ladybird. It sits on clasps and zip pulls and is cast in polished gold as the bauble charm.
The monogram
A bespoke HN, designed as its own luxury mark, repeated as a pattern on linings and textiles.
The heart
Used sparingly, as a hidden hallmark. Above the I in the wordmark, on a locket, stitched inside a bag.
The codes
What every bag carries
- Sculpted edges
- Crimping, scallops and soft waves. Edges become the decoration.
- Keepsake gold
- Jewellery-inspired hardware: keys, lockets and talismanic charms layered onto straps and handles. Personal and sentimental.
- Distressed leathers
- Timeworn surfaces with burnished edges and softly aged colour, so a bag feels collected rather than bought.
- A quiet palette
- Core neutrals of Tobacco and Truffle, lifted each season by one highlight. For AW27 it is Dijon.
AW27 palette
Tobacco
Core neutral
Truffle
Core neutral
Dijon
AW27 highlight
Burgundy
House accent
Ivory
Ground